My biggest frustration as a former Booking Agent was continually seeing sooooo many bands miss out on great opportunities and often high-paying gigs. And not because they weren’t good (or even great), and most certainly not because they didn’t have the desire, but because they lacked a cohesive online presence and came across as unexperienced and unsellable.

Now the real rockstar of the Indie Band Coach team is Jessica. She still serves as a Social Media Manager for a Performing Arts Center and deals with branding, content, and social media marketing challenges on a daily basis. In her role Jessica has worked on promotional campaigns for artists including Harry Connick Jr., Sheryl Crow, Yo-Yo Ma, Tedeschi Trucks Band, Vince Gill, Celtic Thunder, Herbie Hancock, Martina McBride and many others.

And do you want in on a little secret? Even some of the most popular artists in the world still struggle with branding.

In fact, one of the firm beliefs we share is: If you want to be successful, having a well-defined image and great social content is no longer something that’s just "nice to have."